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At Apple Covent Garden, a customer holds up two iPhone Duo purchases.
PHOTOS 23 October 2026

iPhone Duo arrives
at Apple Store locations
worldwide

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On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple Store locations worldwide. Across the globe, customers filled stores and team members invited them to experience the first foldable iPhone, offering hands-on demos and personalised shopping support.
Customers can explore and shop for the revolutionary iPhone Duo and the incredible iPhone lineup at Apple Store locations around the world, on apple.com, and in the Apple Store app. Dedicated Apple Specialists are available to provide world-class support in maximising value with Apple Trade In. Through Personal Setup, customers can safely and securely transfer their data, and with new Today at Apple sessions including “Say Hello to iPhone Duo” and “Tips: What’s New in iOS 27 on iPhone,” they can take their passions further with the products they love.
At Apple Covent Garden, Apple team members greet incoming customers.
At Apple Covent Garden, two customers show off their new iPhone Duo purchases.
At Apple Covent Garden, a customer takes a selfie using iPhone Duo in night sky.
At Apple Covent Garden, an Apple team member points to a night sky iPhone Duo, while a customer holds up a star white iPhone Duo.
At Apple Covent Garden, a customer types on iPhone Duo at a display table.
At Apple Covent Garden, a customer examines iPhone Duo up close.
At Apple Covent Garden, a customer holds up a new iPhone Duo purchase next to another person.
At Apple BKC, a customer holds up a new iPhone Duo purchase.
At Apple BKC, a customer uses iPhone Duo to take a photo of another customer.
At Apple BKC, a customer tries out iPhone Duo as two children watch.
A close-up of a customer’s hands typing on iPhone Duo at Apple BKC.
At Apple BKC, an Apple team member assists a customer at the iPhone Duo display table while another person looks on.
At Apple Jing’an, a customer holds iPhone Duo next to an Apple team member who is giving a thumbs-up.
Apple team members welcome incoming customers at Apple Jing’an.
Customers line up outside Apple Jing’an.
Two customers try out iPhone Duo in night sky at Apple Jing’an.
Two customers hold their iPhone Duo purchases along with their dogs at Apple Jing’an.
An Apple team member adjusts a star white iPhone Duo device on display at Apple Jing’an.
Customers and Apple team members fill Apple Jing’an.
A customer and an Apple team member pose for a selfie on iPhone Duo at Apple Jing’an.
An Apple team member assists a customer with an iPhone Duo demo at Apple Jing’an.
A customer smiles while holding two boxed iPhone Duo devices at Apple Jing’an.
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