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PHOTOS October 23, 2026

iPhone Duo arrives
at Apple Store
locations worldwide

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Deirdre O’Brien, John Ternus, and Apple team members greet customers at Apple Domain NORTHSIDE.
On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple Store locations worldwide. At Apple Domain NORTHSIDE in Austin, Texas, John Ternus and Deirdre O’Brien welcomed excited customers, while Greg “Joz” Joswiak and Vanessa Trigub greeted them at Apple Fifth Avenue in New York City. Across the globe, customers filled stores and team members invited them to experience the first foldable iPhone, offering hands-on demos and personalized shopping support.
Customers can explore and shop for the revolutionary iPhone Duo and the incredible iPhone lineup at Apple Store locations around the world, on apple.com, and in the Apple Store app. Dedicated Apple Specialists are available to provide world-class support, from maximizing value with Apple Trade In and monthly leasing options with Apple Upgrade, to Apple Card Monthly Installments and exceptional carrier deals. Through Personal Setup, customers can safely and securely transfer their data, and with new Today at Apple sessions including “Say Hello to iPhone Duo” and “Tips: What’s New in iOS 27 on iPhone,” they can take their passions further with the products they love.
A crowd of customers in front of Apple Domain NORTHSIDE, with Deirdre O’Brien and John Ternus in the center.
Excited customers join Deirdre O’Brien and John Ternus (center) at Apple Domain NORTHSIDE for the in-store debut of iPhone Duo.
Team members welcome customers to Apple Domain NORTHSIDE for the launch of iPhone Duo.
In front of Apple Domain NORTHSIDE, a person holds up iPhone Duo in its packaging, as team members cheer in the background.
The bustling exterior of Apple Domain NORTHSIDE, with customers lined up to enter the store.
A customer at Apple Domain NORTHSIDE takes a selfie with iPhone Duo.
Two smiling customers at Apple Domain NORTHSIDE hold up a folded iPhone Duo.
Two customers hold an iPhone Duo at the display table at Apple Domain NORTHSIDE.
A smiling customer holds a bag with their new purchase at Apple Domain NORTHSIDE as a team member cheers.
Customers and team members near the iPhone Duo display at Apple Domain NORTHSIDE.
Five smiling customers pose for a selfie with iPhone Duo at Apple Domain NORTHSIDE.
In front of Apple Fifth Avenue, two customers hold up their new iPhone Duo purchases.
Greg “Joz” Joswiak and Vanessa Trigub greet customers outside of Apple Fifth Avenue.
Greg “Joz” Joswiak and Vanessa Trigub greet customers at Apple Fifth Avenue.
A close-up of a customer looking at a partially folded iPhone Duo at Apple Fifth Avenue.
At Apple Fifth Avenue, a customer looks at iPhone Duo while another customer smiles.
A close-up of a customer’s hands holding an unfolded iPhone Duo.
Apple Fifth Avenue bustles with team members helping customers explore iPhone Duo.
A customer holding iPhone Duo smiles next to the iPhone Duo display at Apple Fifth Avenue.
Two smiling customers and their dogs pose in front of an iPhone Duo installation outside Apple Fifth Avenue.
Two customers hold up their iPhone Duo boxes at Apple Fifth Avenue.
At Apple Covent Garden, a customer holds up two iPhone Duo purchases.
At Apple Covent Garden, Apple team members greet incoming customers.
At Apple Covent Garden, two customers show off their new iPhone Duo purchases.
At Apple Covent Garden, a customer takes a selfie using iPhone Duo in night sky.
At Apple Covent Garden, an Apple team member points to a night sky iPhone Duo, while a customer holds up a star white iPhone Duo.
At Apple Covent Garden, a customer types on iPhone Duo at a display table.
At Apple Covent Garden, a customer examines iPhone Duo up close.
At Apple Covent Garden, a customer holds up a new iPhone Duo purchase next to another person.
At Apple BKC, a customer holds up a new iPhone Duo purchase.
At Apple BKC, a customer uses iPhone Duo to take a photo of another customer.
At Apple BKC, a customer tries out iPhone Duo as two children watch.
A close-up of a customer’s hands typing on iPhone Duo at Apple BKC.
At Apple BKC, an Apple team member assists a customer at the iPhone Duo display table while another person looks on.
At Apple Jing’an, a customer holds iPhone Duo next to an Apple team member who is giving a thumbs-up.
Apple team members welcome incoming customers at Apple Jing’an.
Customers line up outside Apple Jing’an.
Two customers try out iPhone Duo in night sky at Apple Jing’an.
Two customers hold their iPhone Duo purchases along with their dogs at Apple Jing’an.
An Apple team member adjusts a star white iPhone Duo device on display at Apple Jing’an.
Customers and Apple team members fill Apple Jing’an.
A customer and an Apple team member pose for a selfie on iPhone Duo at Apple Jing’an.
An Apple team member assists a customer with an iPhone Duo demo at Apple Jing’an.
A customer smiles while holding two boxed iPhone Duo devices at Apple Jing’an.
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